06.02.2026 | Huntington Beach, CA – Sportsheets announces the release of a newest product training video featuring the newly expanded Edge collection and hosted by Sportsheets’ Brand Ambassador, Rin Musick. Created to supply product insight and details not found anywhere else to buyers and retail teams as the expanded Edge collection is now shipping, with reorders already coming in following strong early sell-through.
Developed as part of Sportsheets’ ongoing commitment to retail education, the award nominated training series delivers in-depth product insight across key categories within the Edge collection, walking viewers through how each product is designed to be used, what differentiates it on the shelf, and what’s new within the collection, including updated packaging and merchandising features. The training is designed to help store staff speak confidently about product function, features, and customer positioning, supporting stronger recommendations and improved in-store experiences.
Led by Rin Musick, the training combines approachable, experience-driven education with practical selling guidance that brings the Edge collection to life. From restraint and sensation play to advanced impact and deprivation designs, the video breaks down use, intention, and feature highlights, equipping teams with clear, actionable knowledge to engage customers across a range of experience levels.
“Education is what turns customer curiosity into confidence,” said Musick. “This training was created to give retail teams real product understanding, how these tools are used, what makes them different, and how to talk about them in a way that feels informed, intentional, and exciting for the customer.”
The Edge collection recently expanded with 15 new styles, including standout designs such as the first-of-its-kind Edge Spiked Punishment Mat, an innovative range of nipple toys, and an expanded assortment of insertable silicone paddles. With the collection now shipping and reorders already underway, Edge continues to demonstrate strong momentum across specialty retail.
“Education plays a critical role in the long-term success of a collection,” said Kelly Sofferman, EVP. “When store teams understand product use, features, and presentation, it leads to more confident selling, better customer experiences, and stronger sell-through.”
By pairing strong early demand with detailed product education, Edge reinforces its position as a must-carry collection, supporting confident selling, clear merchandising, and elevated customer experiences.
The Edge training video is available now to retail partners and sales teams and can be accessed via the Sportsheets YouTube Channel here. This video is designed to complement in-store merchandising, digital product listings, and ongoing staff education initiatives.
About Edge
Edge is a modern bondage brand by Sportsheets, dedicated to elevated design, premium construction, and intentional play. Known for its bold aesthetic and thoughtful innovation, Edge creates tools that invite deeper sensation, stronger connection, and confident exploration.
For more information about Edge, including pricing, assets and how to order, please contact sales@sportsheets.com. Stay up to date with Sportsheets by following @sportsheets on Instagram. For press inquiries, please contact elyse@sportsheets.com.
