DENVER—Sexual wellness marketing strategist Casey Murphy today launched The Pleasure Brand Lab, a digital suite of marketing tools and templates designed specifically for small and indie brands in the sexual wellness industry.
“I’m elated to offer creative, accessible marketing solutions built for the people I’ve worked alongside for years,” Murphy said. “This is the first marketing resource of its kind built specifically for pleasure product retailers, sex educators, home party professionals, and product makers. It delivers a polished, comprehensive strategy packaged in an accessible way that small business owners can actually use.”
According to Murphy, the inaugural holiday-themed toolkit delivers “low-effort, high-impact digital and printable assets to boost visibility, drive seasonal sales, and cut through algorithm fatigue.”
She said the December 1 launch “acknowledges the reality of retail life—most businesses are juggling holiday sales, burnout and blank content calendars at the same time.”
Featuring five original, done-for-you digital tools, the collection includes:
• A 32-page editable Holiday Gift Guide Template
• The dual-version Spicy Advent Calendar Content Kit (standard couples and kinky editions)
• A Product Pairing Toolkit with over 100 curated product bundle ideas
• A customizable Naughty Wish List
Every asset is ADA-friendly, printable or digital, and fully-customizable using a free Canva account.
“This digital suite matches the real pace of adult retail: fast, scrappy, and full of last-minute pivots,” Murphy continued. “These practical, time-saving resources are built on years of behind-the-scenes industry work compressed into something usable: marketing, copy, sales, manufacturing, and the behavioral triggers that keep customers coming back.
“Every template addresses a recurring pain point for the majority of small business owners, from the retailer who plans tomorrow’s social media content the night before to the home party consultant who needs a well-designed product catalog,” she added.
The launch represents the first wave of Murphy’s digital marketing suite, with additional releases scheduled throughout December.
Digital products are available immediately online. Find Murphy on X.com and Instagram.
